REACHING HIGHLANDS, MACON, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	106 Falls Ct	GIS Latitude	35.067970	
Subdivision		GIS Longitude	-83.176170	
Zip Code	28741	Sitescape Category	Townscape	
State Region	Region 10:  Southwest	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	33,508	2,392	3,415	3,629	
2010 Households	15,566	1,212	1,616	1,767	
2010 Group Quarters	508	70	0	0	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 828 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	828	68.32%	
Upscale Communities	Affluent, White-collar Families	293	24.17%	
Country Communities	Rural, Agri. & Mining Families	82	6.77%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Professional Urbanites segment. Approximately 604 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Professional Urbanites
(72.30% unreached)	An upper-middle-class retirement oasis in the metropolitan sprawl containing very active empty nesting couples and older singles 	604	49.83%	
America's Wealthiest
(80.25% unreached)	The nation's most wealthy households are financially secure with expensive tastes, living the most luxurious of lifestyles in the most affluent and exclusive communities	214	17.66%	
Urban Advancement
(67.36% unreached)	Empty-nesting couples and retirees living in middle-class homes and condominium developments in dense retirement communities along the Atlantic and Pacific coasts  	195	16.09%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	10,086	64.79%	871	71.86%	
Religious but NOT Evangelical	2,178	13.99%	220	18.11%	
Spiritual but NOT Evangelical	2,115	13.58%	172	14.17%	
Non-Evangelical but NOT Interested	5,795	37.23%	480	39.57%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	3,436	22%	214	18%	
Inactive Evangelical HHlds	2,044	13%	127	10%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	1,010	83%	
Home Personal Computer-HH Own	937	77%	
Fast Food/Drive-In Restaurant-Visit Any	931	77%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	908	75%	
Ailments Last Yr-Any Ailment	884	73%	
Vitamin/Mineral Tabs/Caps/Liquid (Non-Prescription)-Use	860	71%	
Movies-Attended Movie In Last 6 Months	831	69%	

This mission site is located in the Region 10:  Southwest of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)