REACHING MURFREESBORO, HERTFORD, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	908-980 E Vance St	GIS Latitude	36.441540	
Subdivision		GIS Longitude	-77.091410	
Zip Code	27855	Sitescape Category	Townscape	
State Region	Region 1:  Northeast Coast	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	23,285	4,979	3,342	7,242	
2010 Households	8,825	2,015	1,311	2,780	
2010 Group Quarters	2,407	169	129	437	

TOP COMMUNITY TYPES
The largest type of community within this area is young singles / aspiring-multihousing. Approximately 1121 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,121	55.63%	
Urban Communities	High Density, Inner-city Neighborhoods	891	44.22%	
Mainstay Communities	Established, Diverse Households	3	0.15%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Struggling city Centers segment. Approximately 690 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Struggling city Centers
(67.80% unreached)	Young, single and single-parent minority renters living in very low-income city neighborhoods throughout the South  	690	34.24%	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	201	9.98%	
Professional Urbanites
(72.30% unreached)	An upper-middle-class retirement oasis in the metropolitan sprawl containing very active empty nesting couples and older singles 	3	0.15%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	6,250	70.82%	1,441	71.5%	
Religious but NOT Evangelical	2,547	28.86%	590	29.28%	
Spiritual but NOT Evangelical	323	3.66%	83	4.12%	
Non-Evangelical but NOT Interested	3,596	40.75%	806	40.02%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	1,696	19%	378	19%	
Inactive Evangelical HHlds	880	10%	196	10%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,774	88%	
Family Restaurants/Steak Houses-Visit Any	1,549	77%	
Ailments Last Yr-Any Ailment	1,391	69%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,343	67%	
Home Personal Computer-HH Own	1,332	66%	
Movies-Attended Movie In Last 6 Months	1,321	66%	
Listening To Music	1,319	65%	

This mission site is located in the Region 1:  Northeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)