REACHING BATH, BEAUFORT, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	66-72 Ormond Rd	GIS Latitude	35.465430	
Subdivision		GIS Longitude	-76.773960	
Zip Code	27808	Sitescape Category	Countryscape	
State Region	Region 2:  Central Coast	Sitescape Group	Remote Areas	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-7 MILES	7-10 MILES	10-15 MILES	
2010 Population	46,695	4,423	3,741	16,368	
2010 Households	19,894	1,937	1,573	7,035	
2010 Group Quarters	543	0	70	38	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 956 households within the 0-7 mile band as indicated on the map fall into this description.

COMMUNITY	0-7 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	956	49.46%	
Mainstay Communities	Established, Diverse Households	238	12.31%	
Upscale Communities	Affluent, White-collar Families	236	12.21%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Hardy Rural Fam. segment. Approximately 709 households within the 0-7 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Hardy Rural Fam.
(60.86% unreached)	Predominantly middle-class, older Americans living rustic lifestyles in older single-family houses and mobile homes located in tiny towns and isolated villages 	709	36.6%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	235	12.13%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	176	9.09%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	13,323	66.97%	1,248	64.41%	
Religious but NOT Evangelical	4,148	20.85%	285	14.69%	
Spiritual but NOT Evangelical	1,620	8.14%	276	14.26%	
Non-Evangelical but NOT Interested	7,806	39.24%	688	35.5%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	5,562	28%	173	29%	
Inactive Evangelical HHlds	1,009	5%	32	5%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,663	86%	
Family Restaurants/Steak Houses-Visit Any	1,592	82%	
Home Personal Computer-HH Own	1,453	75%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,415	73%	
Ailments Last Yr-Any Ailment	1,316	68%	
Like To Have Circle Of Close Friends	1,285	66%	
Listening To Music	1,243	64%	

This mission site is located in the Region 2:  Central Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)