REACHING KINSTON, LENOIR, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	736-740 Cavalier Cir	GIS Latitude	35.278390	
Subdivision		GIS Longitude	-77.591280	
Zip Code	28501	Sitescape Category	Townscape	
State Region	Region 2:  Central Coast	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	56,252	21,691	15,145	11,576	
2010 Households	24,967	9,945	6,646	4,846	
2010 Group Quarters	1,546	1,115	215	24	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 5138 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	5,138	51.67%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,040	20.52%	
Upscale Communities	Affluent, White-collar Families	905	9.1%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 593 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	593	5.96%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	487	4.9%	
Small Town Connections
(58.04% unreached)	Relatively young high-school educated couples and single households living in older houses and mobile homes earning lower-middle-class incomes 	374	3.76%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	16,812	67.34%	6,956	69.94%	
Religious but NOT Evangelical	5,389	21.58%	2,539	25.53%	
Spiritual but NOT Evangelical	1,827	7.32%	580	5.84%	
Non-Evangelical but NOT Interested	9,828	39.36%	3,972	39.94%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,602	18%	1,686	17%	
Inactive Evangelical HHlds	3,553	14%	1,302	13%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	8,414	85%	
Family Restaurants/Steak Houses-Visit Any	7,289	73%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	6,694	67%	
Ailments Last Yr-Any Ailment	6,633	67%	
Listening To Music	6,586	66%	
Home Personal Computer-HH Own	6,570	66%	
Movies-Attended Movie In Last 6 Months	6,546	66%	

This mission site is located in the Region 2:  Central Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)