REACHING ROCKY MOUNT, NASH, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	717 W Thomas St	GIS Latitude	35.946680	
Subdivision		GIS Longitude	-77.804170	
Zip Code	27804	Sitescape Category	Townscape	
State Region	Region 2:  Central Coast	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	95,524	38,014	35,678	18,646	
2010 Households	37,473	15,801	14,119	7,314	
2010 Group Quarters	2,229	643	1,199	424	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 8447 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	8,447	53.46%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,621	16.59%	
Upscale Communities	Affluent, White-collar Families	1,895	11.99%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Small Town Success segment. Approximately 280 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	280	1.77%	
Professional Urbanites
(72.30% unreached)	An upper-middle-class retirement oasis in the metropolitan sprawl containing very active empty nesting couples and older singles 	261	1.65%	
Small Town Endeavors
(67.38% unreached)	A mix of lower income, young and old, singles, families and single parents living in older homes and small apartments in working-class towns 	249	1.58%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	25,554	68.19%	11,110	70.31%	
Religious but NOT Evangelical	7,711	20.58%	4,183	26.48%	
Spiritual but NOT Evangelical	3,159	8.43%	889	5.63%	
Non-Evangelical but NOT Interested	14,930	39.84%	6,281	39.75%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	5,605	15%	2,206	14%	
Inactive Evangelical HHlds	6,314	17%	2,485	16%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	13,530	86%	
Family Restaurants/Steak Houses-Visit Any	11,808	75%	
Listening To Music	10,588	67%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	10,558	67%	
Movies-Attended Movie In Last 6 Months	10,515	67%	
Home Personal Computer-HH Own	10,492	66%	
Ailments Last Yr-Any Ailment	10,444	66%	

This mission site is located in the Region 2:  Central Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)