REACHING WILSON, WILSON, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1607 Sussex Ln N	GIS Latitude	35.750070	
Subdivision		GIS Longitude	-77.913740	
Zip Code	27893	Sitescape Category	Townscape	
State Region	Region 2:  Central Coast	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	79,218	39,819	20,747	17,175	
2010 Households	31,385	15,810	8,298	6,648	
2010 Group Quarters	1,797	1,440	348	9	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 6914 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	6,914	43.73%	
Upscale Communities	Affluent, White-collar Families	4,019	25.42%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,761	17.46%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Af. Amer. Neighborhoods segment. Approximately 983 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	983	6.22%	
Successful Urban Sprawl
(75.11% unreached)	Middle-age, married couples with children who enjoy an upscale life far from the downtown hustle of city living	833	5.27%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	794	5.02%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	21,552	68.67%	11,091	70.15%	
Religious but NOT Evangelical	7,022	22.37%	3,768	23.83%	
Spiritual but NOT Evangelical	2,254	7.18%	1,054	6.66%	
Non-Evangelical but NOT Interested	12,611	40.18%	6,506	41.15%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,007	13%	1,923	12%	
Inactive Evangelical HHlds	5,825	19%	2,795	18%	
# New Churches Needed	0	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	13,671	86%	
Family Restaurants/Steak Houses-Visit Any	12,285	78%	
Home Personal Computer-HH Own	11,345	72%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	10,934	69%	
Movies-Attended Movie In Last 6 Months	10,840	69%	
Listening To Music	10,808	68%	
Ailments Last Yr-Any Ailment	10,578	67%	

This mission site is located in the Region 2:  Central Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)