REACHING SIMS, WILSON, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	6609 Main St	GIS Latitude	35.758010	
Subdivision		GIS Longitude	-78.060030	
Zip Code	27880	Sitescape Category	Townscape	
State Region	Region 2:  Central Coast	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	79,218	3,511	24,028	46,673	
2010 Households	31,385	1,373	9,719	18,294	
2010 Group Quarters	1,797	12	294	1,290	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 507 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	507	36.95%	
Working Communities	Blue-collar, Working Families	324	23.62%	
Mainstay Communities	Established, Diverse Households	291	21.21%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Hinterland Fam. segment. Approximately 367 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Hinterland Fam.
(41.08% unreached)	Blue-collar, middle-aged families and couples settled in isolated towns and villages throughout the South 	367	26.73%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	322	23.45%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	178	12.96%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	21,552	68.67%	823	59.94%	
Religious but NOT Evangelical	7,022	22.37%	191	13.91%	
Spiritual but NOT Evangelical	2,254	7.18%	106	7.71%	
Non-Evangelical but NOT Interested	12,611	40.18%	527	38.37%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,007	13%	224	16%	
Inactive Evangelical HHlds	5,825	19%	325	24%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,215	89%	
Family Restaurants/Steak Houses-Visit Any	1,139	83%	
Home Personal Computer-HH Own	1,034	75%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	999	73%	
Listening To Music	906	66%	
Ailments Last Yr-Any Ailment	906	66%	
Like To Have Circle Of Close Friends	900	66%	

This mission site is located in the Region 2:  Central Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)