REACHING LELAND, BRUNSWICK, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	9658 Cleatwood Dr NE	GIS Latitude	34.250520	
Subdivision		GIS Longitude	-78.028580	
Zip Code	28451	Sitescape Category	Townscape	
State Region	Region 3:  Southeast Coast	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	110,730	15,209	45,631	71,731	
2010 Households	48,379	6,081	19,508	31,519	
2010 Group Quarters	940	0	1,908	3,118	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 2050 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	2,050	33.71%	
Urban Communities	High Density, Inner-city Neighborhoods	999	16.43%	
Mainstay Communities	Established, Diverse Households	947	15.57%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Small Town Success segment. Approximately 721 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	721	11.86%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	655	10.77%	
New Generation Activists
(67.34% unreached)	Less educated, young, low income minority singles and single-parent families concentrated in the nation's inner cities 	501	8.24%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	32,447	67.07%	3,964	65.18%	
Religious but NOT Evangelical	8,000	16.54%	889	14.62%	
Spiritual but NOT Evangelical	6,078	12.56%	709	11.67%	
Non-Evangelical but NOT Interested	18,394	38.02%	2,371	39%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,995	10%	664	11%	
Inactive Evangelical HHlds	10,937	23%	1,454	24%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	5,269	87%	
Family Restaurants/Steak Houses-Visit Any	5,034	83%	
Home Personal Computer-HH Own	4,852	80%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,483	74%	
Listening To Music	4,212	69%	
Ailments Last Yr-Any Ailment	4,088	67%	
Important To Respect Customs And Beliefs	3,997	66%	

This mission site is located in the Region 3:  Southeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)