REACHING OAK ISLAND, BRUNSWICK, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	120 NE 36th St	GIS Latitude	33.917510	
Subdivision		GIS Longitude	-78.125130	
Zip Code	28465	Sitescape Category	Townscape	
State Region	Region 3:  Southeast Coast	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	110,730	10,159	12,127	10,670	
2010 Households	48,379	5,014	5,648	4,624	
2010 Group Quarters	940	0	111	66	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 2733 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	2,733	54.5%	
Country Communities	Rural, Agri. & Mining Families	1,564	31.19%	
Upscale Communities	Affluent, White-collar Families	561	11.19%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Commuter Fam. segment. Approximately 549 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	549	10.95%	
Urban Advancement
(67.36% unreached)	Empty-nesting couples and retirees living in middle-class homes and condominium developments in dense retirement communities along the Atlantic and Pacific coasts  	167	3.33%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	143	2.85%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	32,447	67.07%	3,392	67.64%	
Religious but NOT Evangelical	8,000	16.54%	801	15.97%	
Spiritual but NOT Evangelical	6,078	12.56%	758	15.11%	
Non-Evangelical but NOT Interested	18,394	38.02%	1,833	36.55%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,995	10%	509	10%	
Inactive Evangelical HHlds	10,937	23%	1,114	22%	
# New Churches Needed	0	2	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	4,218	84%	
Fast Food/Drive-In Restaurant-Visit Any	4,035	80%	
Home Personal Computer-HH Own	3,837	77%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,667	73%	
Ailments Last Yr-Any Ailment	3,607	72%	
Vitamin/Mineral Tabs/Caps/Liquid (Non-Prescription)-Use	3,414	68%	
Like To Have Circle Of Close Friends	3,386	68%	

This mission site is located in the Region 3:  Southeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)