REACHING SUNSET BEACH, BRUNSWICK, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	Planters Ridge Dr SW	GIS Latitude	33.905860	
Subdivision		GIS Longitude	-78.521740	
Zip Code	28468	Sitescape Category	Townscape	
State Region	Region 3:  Southeast Coast	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	110,730	8,853	21,243	22,853	
2010 Households	48,379	4,409	9,763	10,271	
2010 Group Quarters	940	0	301	201	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 2572 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	2,572	58.34%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,184	26.85%	
Country Communities	Rural, Agri. & Mining Families	394	8.94%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Amer. Great Outdoors segment. Approximately 565 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Amer. Great Outdoors
(64.14% unreached)	Older rural couples and retirees scattered in remote communities around the country living on low wage and Social Security in modest homes, small apartment buildings and mobile homes 	565	12.81%	
Hardy Rural Fam.
(60.86% unreached)	Predominantly middle-class, older Americans living rustic lifestyles in older single-family houses and mobile homes located in tiny towns and isolated villages 	332	7.53%	
Mature America
(80.87% unreached)	Home to the Greatest Generation, these senior residents earn modest and fixed incomes and live primarily in city neighborhoods in high-rise apartments, mobile homes and assisted living facilities 	232	5.26%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	32,447	67.07%	3,121	70.78%	
Religious but NOT Evangelical	8,000	16.54%	833	18.89%	
Spiritual but NOT Evangelical	6,078	12.56%	575	13.04%	
Non-Evangelical but NOT Interested	18,394	38.02%	1,713	38.85%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,995	10%	404	9%	
Inactive Evangelical HHlds	10,937	23%	884	20%	
# New Churches Needed	0	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	3,714	84%	
Fast Food/Drive-In Restaurant-Visit Any	3,603	82%	
Home Personal Computer-HH Own	3,304	75%	
Ailments Last Yr-Any Ailment	3,281	74%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,211	73%	
Like To Have Circle Of Close Friends	2,907	66%	
Movies-Attended Movie In Last 6 Months	2,855	65%	

This mission site is located in the Region 3:  Southeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)