REACHING FAYETTEVILLE, CUMBERLAND, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1089 Torrey Dr	GIS Latitude	35.077930	
Subdivision		GIS Longitude	-78.902020	
Zip Code	28301	Sitescape Category	Suburbscape	
State Region	Region 3:  Southeast Coast	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	318,496	16,373	32,891	140,540	
2010 Households	120,003	7,087	14,419	54,557	
2010 Group Quarters	16,560	1,619	872	5,290	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 3005 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	3,005	42.4%	
Working Communities	Blue-collar, Working Families	1,878	26.5%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,365	19.26%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Minority Metro Communities segment. Approximately 910 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	910	12.84%	
Getting By
(76.15% unreached)	Very low income minority single and single-parent households located in dense neighborhoods of small cities 	900	12.7%	
Stable Careers
(72.13% unreached)	Young and ethnically diverse singles residing in low- and high-rise apartment buildings and living comfortable lifestyles in big-city metropolitan areas  	332	4.68%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	82,958	69.13%	5,006	70.64%	
Religious but NOT Evangelical	25,852	21.54%	1,749	24.68%	
Spiritual but NOT Evangelical	9,867	8.22%	506	7.14%	
Non-Evangelical but NOT Interested	48,094	40.08%	2,810	39.65%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	17,420	15%	2,930	14%	
Inactive Evangelical HHlds	19,625	16%	3,300	15%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,013	85%	
Family Restaurants/Steak Houses-Visit Any	5,334	75%	
Home Personal Computer-HH Own	4,812	68%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,793	68%	
Listening To Music	4,764	67%	
Movies-Attended Movie In Last 6 Months	4,735	67%	
Ailments Last Yr-Any Ailment	4,622	65%	

This mission site is located in the Region 3:  Southeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)