REACHING FAYETTEVILLE, CUMBERLAND, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	4395 Karl Rd	GIS Latitude	35.011260	
Subdivision		GIS Longitude	-78.939710	
Zip Code	28306	Sitescape Category	Suburbscape	
State Region	Region 3:  Southeast Coast	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	318,496	17,215	38,773	136,745	
2010 Households	120,003	6,975	15,813	54,840	
2010 Group Quarters	16,560	74	445	2,596	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 3439 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	3,439	49.3%	
Country Communities	Rural, Agri. & Mining Families	1,311	18.8%	
Mainstay Communities	Established, Diverse Households	942	13.51%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Prime Middle America segment. Approximately 594 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	594	8.52%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	576	8.26%	
Southern Blues
(70.45% unreached)	Racially mixed, young and lower-middle-class singles and couples living in older, garden style apartments in satellite cities throughout the South 	411	5.89%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	82,958	69.13%	4,654	66.72%	
Religious but NOT Evangelical	25,852	21.54%	1,233	17.67%	
Spiritual but NOT Evangelical	9,867	8.22%	713	10.22%	
Non-Evangelical but NOT Interested	48,094	40.08%	2,724	39.06%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	17,420	15%	3,380	15%	
Inactive Evangelical HHlds	19,625	16%	3,808	17%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,086	87%	
Family Restaurants/Steak Houses-Visit Any	5,805	83%	
Home Personal Computer-HH Own	5,443	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,059	73%	
Ailments Last Yr-Any Ailment	4,731	68%	
Listening To Music	4,653	67%	
Movies-Attended Movie In Last 6 Months	4,473	64%	

This mission site is located in the Region 3:  Southeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)