REACHING FAYETTEVILLE, CUMBERLAND, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	4601 Gem Ct	GIS Latitude	35.056380	
Subdivision		GIS Longitude	-78.957880	
Zip Code	28314	Sitescape Category	Suburbscape	
State Region	Region 3:  Southeast Coast	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	318,496	16,981	56,375	160,409	
2010 Households	120,003	7,361	24,138	58,070	
2010 Group Quarters	16,560	7	284	9,020	

TOP COMMUNITY TYPES
The largest type of community within this area is young singles / aspiring-multihousing. Approximately 2478 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,478	33.67%	
Upscale Communities	Affluent, White-collar Families	2,186	29.7%	
Working Communities	Blue-collar, Working Families	1,471	19.99%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 943 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	943	12.81%	
Stable Careers
(72.13% unreached)	Young and ethnically diverse singles residing in low- and high-rise apartment buildings and living comfortable lifestyles in big-city metropolitan areas  	416	5.65%	
Young Cosmopolitans
(78.30% unreached)	Residents are young, single, college educated and earning upper-middle-class incomes as white-collar professionals, managers and executives living in luxury apartments and condos in fast growing cities 	409	5.56%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	82,958	69.13%	5,188	70.48%	
Religious but NOT Evangelical	25,852	21.54%	1,408	19.13%	
Spiritual but NOT Evangelical	9,867	8.22%	709	9.63%	
Non-Evangelical but NOT Interested	48,094	40.08%	3,093	42.02%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	17,420	15%	4,357	14%	
Inactive Evangelical HHlds	19,625	16%	4,908	16%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,273	85%	
Family Restaurants/Steak Houses-Visit Any	5,958	81%	
Home Personal Computer-HH Own	5,715	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,253	71%	
Movies-Attended Movie In Last 6 Months	4,996	68%	
Listening To Music	4,932	67%	
Ailments Last Yr-Any Ailment	4,923	67%	

This mission site is located in the Region 3:  Southeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)