REACHING FAYETTEVILLE, CUMBERLAND, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	3325 St Hardy Ln	GIS Latitude	35.102210	
Subdivision		GIS Longitude	-78.781120	
Zip Code	28312	Sitescape Category	Countryscape	
State Region	Region 3:  Southeast Coast	Sitescape Group	Fringe Settlements	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-7 MILES	7-10 MILES	10-15 MILES	
2010 Population	318,496	47,681	63,101	193,406	
2010 Households	120,003	19,250	27,062	68,879	
2010 Group Quarters	16,560	2,828	1,242	12,483	

TOP COMMUNITY TYPES
The largest type of community within this area is young singles / aspiring-multihousing. Approximately 5513 households within the 0-7 mile band as indicated on the map fall into this description.

COMMUNITY	0-7 MI BAND	HHLDS	PERCENT	
Aspiring Communities	Young Singles / Aspiring-Multihousing	5,513	28.64%	
Urban Communities	High Density, Inner-city Neighborhoods	4,638	24.09%	
Mainstay Communities	Established, Diverse Households	2,968	15.42%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Rural Southern Living segment. Approximately 721 households within the 0-7 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Rural Southern Living
(58.60% unreached)	Low income, blue-collar couples and families scattered in sparsely settled mobile home communities across the South	721	3.75%	
Hardy Rural Fam.
(60.86% unreached)	Predominantly middle-class, older Americans living rustic lifestyles in older single-family houses and mobile homes located in tiny towns and isolated villages 	673	3.5%	
Stable Careers
(72.13% unreached)	Young and ethnically diverse singles residing in low- and high-rise apartment buildings and living comfortable lifestyles in big-city metropolitan areas  	569	2.96%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	82,958	69.13%	13,357	69.39%	
Religious but NOT Evangelical	25,852	21.54%	4,168	21.65%	
Spiritual but NOT Evangelical	9,867	8.22%	1,762	9.15%	
Non-Evangelical but NOT Interested	48,094	40.08%	7,529	39.11%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	17,420	15%	328	16%	
Inactive Evangelical HHlds	19,625	16%	370	18%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	16,634	86%	
Family Restaurants/Steak Houses-Visit Any	15,316	80%	
Home Personal Computer-HH Own	14,184	74%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	13,594	71%	
Ailments Last Yr-Any Ailment	13,000	68%	
Listening To Music	12,982	67%	
Movies-Attended Movie In Last 6 Months	12,783	66%	

This mission site is located in the Region 3:  Southeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)