REACHING RAEFORD, HOKE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	586 S Parker Church Rd	GIS Latitude	35.009570	
Subdivision		GIS Longitude	-79.133590	
Zip Code	28376	Sitescape Category	Townscape	
State Region	Region 3:  Southeast Coast	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	46,576	16,861	50,074	76,915	
2010 Households	14,158	5,124	16,569	29,374	
2010 Group Quarters	1,105	0	213	434	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 1435 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	1,435	27.99%	
Country Communities	Rural, Agri. & Mining Families	1,325	25.85%	
Urban Communities	High Density, Inner-city Neighborhoods	1,053	20.54%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Prime Middle America segment. Approximately 947 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	947	18.48%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	547	10.68%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	475	9.27%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	9,419	66.53%	3,376	65.88%	
Religious but NOT Evangelical	2,819	19.91%	896	17.5%	
Spiritual but NOT Evangelical	1,115	7.88%	496	9.68%	
Non-Evangelical but NOT Interested	5,584	39.44%	1,996	38.95%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	1,486	10%	549	11%	
Inactive Evangelical HHlds	3,253	23%	1,201	23%	
# New Churches Needed	0	3	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	4,401	86%	
Family Restaurants/Steak Houses-Visit Any	4,114	80%	
Home Personal Computer-HH Own	4,021	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,645	71%	
Listening To Music	3,452	67%	
Ailments Last Yr-Any Ailment	3,401	66%	
Movies-Attended Movie In Last 6 Months	3,354	65%	

This mission site is located in the Region 3:  Southeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)