REACHING SHANNON, HOKE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2454 Johnson Mill Rd	GIS Latitude	34.899150	
Subdivision		GIS Longitude	-79.183140	
Zip Code	28386	Sitescape Category	Countryscape	
State Region	Region 3:  Southeast Coast	Sitescape Group	Fringe Settlements	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-7 MILES	7-10 MILES	10-15 MILES	
2010 Population	46,576	25,050	29,978	124,624	
2010 Households	14,158	7,953	9,284	43,186	
2010 Group Quarters	1,105	308	81	2,209	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 2846 households within the 0-7 mile band as indicated on the map fall into this description.

COMMUNITY	0-7 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	2,846	35.78%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,306	28.99%	
Country Communities	Rural, Agri. & Mining Families	1,901	23.9%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Latino Nuevo segment. Approximately 469 households within the 0-7 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Latino Nuevo
(67.98% unreached)	Primarily young, un-educated, but large-family Hispanic households concentrated in the barrios of border states like Texas and California earning very low incomes as laborers and service workers  	469	5.9%	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	450	5.66%	
Rural Southern Living
(58.60% unreached)	Low income, blue-collar couples and families scattered in sparsely settled mobile home communities across the South	322	4.05%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	9,419	66.53%	5,215	65.58%	
Religious but NOT Evangelical	2,819	19.91%	1,608	20.21%	
Spiritual but NOT Evangelical	1,115	7.88%	466	5.85%	
Non-Evangelical but NOT Interested	5,584	39.44%	3,245	40.8%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	1,486	10%	129	14%	
Inactive Evangelical HHlds	3,253	23%	283	30%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,941	87%	
Family Restaurants/Steak Houses-Visit Any	6,043	76%	
Home Personal Computer-HH Own	5,282	66%	
Listening To Music	5,245	66%	
Ailments Last Yr-Any Ailment	5,121	64%	
Movies-Attended Movie In Last 6 Months	5,084	64%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,003	63%	

This mission site is located in the Region 3:  Southeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)