REACHING WILMINGTON, NEW HANOVER, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	3917 Westover Rd	GIS Latitude	34.208200	
Subdivision		GIS Longitude	-77.898960	
Zip Code	28403	Sitescape Category	Cityscape	
State Region	Region 3:  Southeast Coast	Sitescape Group	Small Cities	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-0.5 MILES	0.5-1.5 MILES	1.5-3 MILES	
2010 Population	197,588	1,515	12,862	58,386	
2010 Households	85,696	744	6,547	25,499	
2010 Group Quarters	5,047	101	86	3,404	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 238 households within the 0-0.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-0.5 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	238	31.95%	
Country Communities	Rural, Agri. & Mining Families	200	26.85%	
Working Communities	Blue-collar, Working Families	127	17.05%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Mature America segment. Approximately 210 households within the 0-0.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Mature America
(80.87% unreached)	Home to the Greatest Generation, these senior residents earn modest and fixed incomes and live primarily in city neighborhoods in high-rise apartments, mobile homes and assisted living facilities 	210	28.23%	
Comfy Country Living
(61.13% unreached)	Older, empty-nesting college-educated couples and retirees reside in quiet small-town communities	200	26.88%	
Moderate Conventionalists
(67.18% unreached)	Highly mobile, middle-class singles and childless couples living in modest homes, semi detached houses and apartments scattered throughout second-tier cities	107	14.38%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	60,411	70.49%	526	70.66%	
Religious but NOT Evangelical	14,974	17.47%	124	16.64%	
Spiritual but NOT Evangelical	10,432	12.17%	92	12.35%	
Non-Evangelical but NOT Interested	35,210	41.09%	310	41.66%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	9,512	11%	3,435	10%	
Inactive Evangelical HHlds	15,773	18%	5,696	17%	
# New Churches Needed	3	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	612	82%	
Fast Food/Drive-In Restaurant-Visit Any	605	81%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	582	78%	
Home Personal Computer-HH Own	539	72%	
Listening To Music	537	72%	
Ailments Last Yr-Any Ailment	528	71%	
Like To Have Circle Of Close Friends	503	68%	

This mission site is located in the Region 3:  Southeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)