REACHING WILMINGTON, NEW HANOVER, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2821 Sapling Cir	GIS Latitude	34.280010	
Subdivision		GIS Longitude	-77.838410	
Zip Code	28411	Sitescape Category	Townscape	
State Region	Region 3:  Southeast Coast	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	197,588	37,487	89,825	52,548	
2010 Households	85,696	15,547	39,474	22,565	
2010 Group Quarters	5,047	14	4,232	728	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 7563 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	7,563	48.65%	
Upscale Communities	Affluent, White-collar Families	3,791	24.38%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,124	13.66%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Enterprising Couples segment. Approximately 855 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Enterprising Couples
(67.10% unreached)	A collection of married couples with children and childless duos living in upper-middle-class commuter communities	855	5.5%	
Professional Urbanites
(72.30% unreached)	An upper-middle-class retirement oasis in the metropolitan sprawl containing very active empty nesting couples and older singles 	804	5.17%	
Stable Careers
(72.13% unreached)	Young and ethnically diverse singles residing in low- and high-rise apartment buildings and living comfortable lifestyles in big-city metropolitan areas  	686	4.41%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	60,411	70.49%	10,645	68.47%	
Religious but NOT Evangelical	14,974	17.47%	2,447	15.74%	
Spiritual but NOT Evangelical	10,432	12.17%	1,913	12.3%	
Non-Evangelical but NOT Interested	35,210	41.09%	6,285	40.43%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	9,512	11%	1,844	12%	
Inactive Evangelical HHlds	15,773	18%	3,058	20%	
# New Churches Needed	3	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	13,486	87%	
Family Restaurants/Steak Houses-Visit Any	13,436	86%	
Home Personal Computer-HH Own	12,788	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	11,566	74%	
Movies-Attended Movie In Last 6 Months	10,817	70%	
Listening To Music	10,704	69%	
Ailments Last Yr-Any Ailment	10,631	68%	

This mission site is located in the Region 3:  Southeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)