REACHING WILMINGTON, NEW HANOVER, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	Summer Hideaway	GIS Latitude	34.095120	
Subdivision		GIS Longitude	-77.887040	
Zip Code	28409	Sitescape Category	Townscape	
State Region	Region 3:  Southeast Coast	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	197,588	18,254	46,849	63,769	
2010 Households	85,696	7,538	20,144	28,985	
2010 Group Quarters	5,047	15	287	3,642	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 4601 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	4,601	61.03%	
Upscale Communities	Affluent, White-collar Families	1,672	22.18%	
Working Communities	Blue-collar, Working Families	421	5.58%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 365 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	365	4.84%	
Urban Diversity
(72.03% unreached)	Young and mobile multi-ethnic singles and single-parent families living in inter-city neighborhoods in a mix of rowhouses and high-rise apartment buildings  	331	4.39%	
2nd City Homebodies
(70.94% unreached)	Financially conservative, dual working, middle-aged couples and families living in small, satellite cities along the East and West coasts	307	4.07%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	60,411	70.49%	5,057	67.09%	
Religious but NOT Evangelical	14,974	17.47%	1,066	14.14%	
Spiritual but NOT Evangelical	10,432	12.17%	986	13.08%	
Non-Evangelical but NOT Interested	35,210	41.09%	3,007	39.89%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	9,512	11%	934	12%	
Inactive Evangelical HHlds	15,773	18%	1,548	21%	
# New Churches Needed	3	2	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,590	87%	
Family Restaurants/Steak Houses-Visit Any	6,536	87%	
Home Personal Computer-HH Own	6,243	83%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,598	74%	
Movies-Attended Movie In Last 6 Months	5,268	70%	
HH Uses Computer For Internet/E-mail	5,226	69%	
Important To Respect Customs And Beliefs	5,137	68%	

This mission site is located in the Region 3:  Southeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)