REACHING BURLINGTON, ALAMANCE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	401-419 Quintas Ave	GIS Latitude	36.077800	
Subdivision		GIS Longitude	-79.425780	
Zip Code	27215	Sitescape Category	Townscape	
State Region	Region 4:  Triangle	Sitescape Group	Large Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	153,124	55,556	58,463	36,031	
2010 Households	60,845	22,560	23,076	14,239	
2010 Group Quarters	3,884	1,462	2,381	76	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 9424 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	9,424	41.77%	
Urban Communities	High Density, Inner-city Neighborhoods	4,744	21.03%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	3,516	15.59%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Af. Amer. Neighborhoods segment. Approximately 952 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	952	4.22%	
Small Town Endeavors
(67.38% unreached)	A mix of lower income, young and old, singles, families and single parents living in older homes and small apartments in working-class towns 	911	4.04%	
Grass-Roots Living
(69.62% unreached)	Less educated, racially diverse mix of middle-aged couples, families and singles living in lower-middle-class rural villages and aging industrial towns throughout the Midwest and South 	887	3.93%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	41,899	68.86%	15,568	69.01%	
Religious but NOT Evangelical	10,744	17.66%	4,415	19.57%	
Spiritual but NOT Evangelical	6,223	10.23%	1,968	8.72%	
Non-Evangelical but NOT Interested	25,106	41.26%	9,319	41.31%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	6,533	11%	2,411	11%	
Inactive Evangelical HHlds	12,412	20%	4,580	20%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	19,413	86%	
Family Restaurants/Steak Houses-Visit Any	17,956	80%	
Home Personal Computer-HH Own	16,238	72%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	15,717	70%	
Ailments Last Yr-Any Ailment	15,103	67%	
Listening To Music	15,064	67%	
Movies-Attended Movie In Last 6 Months	14,529	64%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)