REACHING DURHAM, DURHAM, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	809 Gerard St	GIS Latitude	35.994790	
Subdivision		GIS Longitude	-78.919600	
Zip Code	27701	Sitescape Category	Suburbscape	
State Region	Region 4:  Triangle	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	276,659	26,743	64,409	157,384	
2010 Households	106,644	8,815	25,038	61,761	
2010 Group Quarters	10,226	6,117	2,472	1,449	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 4299 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	4,299	48.78%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,845	32.28%	
Upscale Communities	Affluent, White-collar Families	1,020	11.57%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Struggling city Centers segment. Approximately 768 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Struggling city Centers
(67.80% unreached)	Young, single and single-parent minority renters living in very low-income city neighborhoods throughout the South  	768	8.71%	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	723	8.2%	
Unattached Multicultures
(69.26% unreached)	Highly mobile, multi-ethnic singles, single parents and unmarried couples living in low-income downtown urban neighbourhoods 	468	5.31%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	76,756	71.97%	6,334	71.86%	
Religious but NOT Evangelical	23,447	21.99%	2,162	24.53%	
Spiritual but NOT Evangelical	10,303	9.66%	719	8.16%	
Non-Evangelical but NOT Interested	43,265	40.57%	3,496	39.66%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	13,117	12%	4,202	12%	
Inactive Evangelical HHlds	16,770	16%	5,372	16%	
# New Churches Needed	0	2	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	7,268	82%	
Family Restaurants/Steak Houses-Visit Any	6,602	75%	
Home Personal Computer-HH Own	6,169	70%	
Listening To Music	5,983	68%	
Movies-Attended Movie In Last 6 Months	5,910	67%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,868	67%	
Ailments Last Yr-Any Ailment	5,642	64%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)