REACHING DURHAM, DURHAM, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	3701-3773 Colchester St	GIS Latitude	35.955270	
Subdivision		GIS Longitude	-78.943100	
Zip Code	27707	Sitescape Category	Suburbscape	
State Region	Region 4:  Triangle	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	276,659	19,364	50,310	192,247	
2010 Households	106,644	8,033	19,714	72,501	
2010 Group Quarters	10,226	50	2,734	15,947	

TOP COMMUNITY TYPES
The largest type of community within this area is young singles / aspiring-multihousing. Approximately 3294 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Aspiring Communities	Young Singles / Aspiring-Multihousing	3,294	41%	
Upscale Communities	Affluent, White-collar Families	2,737	34.07%	
Working Communities	Blue-collar, Working Families	942	11.73%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the New Suburbia Fam. segment. Approximately 828 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
New Suburbia Fam.
(67.50% unreached)	Young, affluent working couples with pre-school children concentrated in fast-growing, metro fringe communities	828	10.31%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	730	9.09%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	607	7.56%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	76,756	71.97%	5,715	71.15%	
Religious but NOT Evangelical	23,447	21.99%	1,449	18.04%	
Spiritual but NOT Evangelical	10,303	9.66%	942	11.73%	
Non-Evangelical but NOT Interested	43,265	40.57%	3,326	41.4%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	13,117	12%	3,359	12%	
Inactive Evangelical HHlds	16,770	16%	4,295	15%	
# New Churches Needed	0	7	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,720	84%	
Family Restaurants/Steak Houses-Visit Any	6,548	82%	
Home Personal Computer-HH Own	6,287	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,741	71%	
Movies-Attended Movie In Last 6 Months	5,705	71%	
Listening To Music	5,472	68%	
Important To Respect Customs And Beliefs	5,242	65%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)