REACHING LOUISBURG, FRANKLIN, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	199-632 Yellow Pine Dr	GIS Latitude	35.993880	
Subdivision		GIS Longitude	-78.207420	
Zip Code	27549	Sitescape Category	Townscape	
State Region	Region 4:  Triangle	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	61,531	3,912	11,781	20,285	
2010 Households	21,789	1,368	4,222	7,466	
2010 Group Quarters	1,298	0	463	664	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 735 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	735	53.73%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	458	33.48%	
Mainstay Communities	Established, Diverse Households	64	4.68%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Hardy Rural Fam. segment. Approximately 460 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Hardy Rural Fam.
(60.86% unreached)	Predominantly middle-class, older Americans living rustic lifestyles in older single-family houses and mobile homes located in tiny towns and isolated villages 	460	33.63%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	458	33.48%	
Rural Southern Living
(58.60% unreached)	Low income, blue-collar couples and families scattered in sparsely settled mobile home communities across the South	182	13.3%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	14,719	67.55%	904	66.08%	
Religious but NOT Evangelical	4,417	20.27%	258	18.88%	
Spiritual but NOT Evangelical	1,991	9.14%	173	12.67%	
Non-Evangelical but NOT Interested	8,418	38.63%	473	34.58%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	2,882	13%	189	14%	
Inactive Evangelical HHlds	4,189	19%	275	20%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,184	87%	
Family Restaurants/Steak Houses-Visit Any	1,114	81%	
Home Personal Computer-HH Own	1,024	75%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	981	72%	
Ailments Last Yr-Any Ailment	940	69%	
Like To Have Circle Of Close Friends	900	66%	
Listening To Music	884	65%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)