REACHING CLAYTON, JOHNSTON, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	234 Hardee St	GIS Latitude	35.647010	
Subdivision		GIS Longitude	-78.457750	
Zip Code	27520	Sitescape Category	Townscape	
State Region	Region 4:  Triangle	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	174,328	20,566	48,217	81,091	
2010 Households	59,569	7,060	16,033	28,134	
2010 Group Quarters	1,812	169	0	978	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 3588 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	3,588	50.83%	
Working Communities	Blue-collar, Working Families	1,493	21.15%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,016	14.39%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Moderate Conventionalists segment. Approximately 890 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Moderate Conventionalists
(67.18% unreached)	Highly mobile, middle-class singles and childless couples living in modest homes, semi detached houses and apartments scattered throughout second-tier cities	890	12.61%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	670	9.49%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	507	7.18%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	39,093	65.63%	4,731	67.01%	
Religious but NOT Evangelical	8,858	14.87%	1,079	15.29%	
Spiritual but NOT Evangelical	6,777	11.38%	853	12.08%	
Non-Evangelical but NOT Interested	23,581	39.59%	2,799	39.64%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	8,987	15%	1,022	14%	
Inactive Evangelical HHlds	11,489	19%	1,306	19%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,256	89%	
Family Restaurants/Steak Houses-Visit Any	6,088	86%	
Home Personal Computer-HH Own	5,773	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,213	74%	
Listening To Music	4,866	69%	
Movies-Attended Movie In Last 6 Months	4,826	68%	
Important To Respect Customs And Beliefs	4,783	68%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)