REACHING FOUR OAKS, JOHNSTON, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	5461-5559 U.S. 301	GIS Latitude	35.450910	
Subdivision		GIS Longitude	-78.411520	
Zip Code	27524	Sitescape Category	Townscape	
State Region	Region 4:  Triangle	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	174,328	5,757	22,752	33,631	
2010 Households	59,569	2,079	7,951	11,662	
2010 Group Quarters	1,812	120	1,432	40	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 827 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	827	39.8%	
Urban Communities	High Density, Inner-city Neighborhoods	409	19.68%	
Mainstay Communities	Established, Diverse Households	315	15.16%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 438 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	438	21.07%	
Grass-Roots Living
(69.62% unreached)	Less educated, racially diverse mix of middle-aged couples, families and singles living in lower-middle-class rural villages and aging industrial towns throughout the Midwest and South 	353	16.98%	
Rural Southern Living
(58.60% unreached)	Low income, blue-collar couples and families scattered in sparsely settled mobile home communities across the South	238	11.45%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	39,093	65.63%	1,376	66.2%	
Religious but NOT Evangelical	8,858	14.87%	293	14.1%	
Spiritual but NOT Evangelical	6,777	11.38%	242	11.64%	
Non-Evangelical but NOT Interested	23,581	39.59%	844	40.6%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	8,987	15%	308	15%	
Inactive Evangelical HHlds	11,489	19%	394	19%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,785	86%	
Family Restaurants/Steak Houses-Visit Any	1,682	81%	
Home Personal Computer-HH Own	1,561	75%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,508	73%	
Ailments Last Yr-Any Ailment	1,411	68%	
Listening To Music	1,366	66%	
Like To Have Circle Of Close Friends	1,318	63%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)