REACHING CHAPEL HILL, ORANGE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	619 Shannon Dr	GIS Latitude	35.922400	
Subdivision		GIS Longitude	-79.125260	
Zip Code	27516	Sitescape Category	Townscape	
State Region	Region 4:  Triangle	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	131,255	17,971	80,362	50,359	
2010 Households	50,554	7,662	30,164	21,018	
2010 Group Quarters	11,593	120	10,747	683	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 2985 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	2,985	38.97%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,999	26.1%	
Urban Communities	High Density, Inner-city Neighborhoods	1,052	13.73%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 976 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	976	12.74%	
Stable Careers
(72.13% unreached)	Young and ethnically diverse singles residing in low- and high-rise apartment buildings and living comfortable lifestyles in big-city metropolitan areas  	954	12.45%	
Status Conscious Consumers
(70.14% unreached)	Middle-aged Baby Boomer households living in suburban neighborhoods within a manageable commute to well-paying city jobs	855	11.16%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	36,147	71.5%	5,472	71.42%	
Religious but NOT Evangelical	8,361	16.54%	1,250	16.31%	
Spiritual but NOT Evangelical	6,427	12.71%	969	12.65%	
Non-Evangelical but NOT Interested	21,412	42.35%	3,255	42.48%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	2,710	5%	412	5%	
Inactive Evangelical HHlds	11,697	23%	1,776	23%	
# New Churches Needed	5	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,412	84%	
Family Restaurants/Steak Houses-Visit Any	6,309	82%	
Home Personal Computer-HH Own	6,117	80%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,565	73%	
Movies-Attended Movie In Last 6 Months	5,383	70%	
Listening To Music	5,315	69%	
HH Uses Computer For Internet/E-mail	5,066	66%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)