REACHING HILLSBOROUGH, ORANGE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2335-2399 Blair Dr	GIS Latitude	36.048310	
Subdivision		GIS Longitude	-79.116930	
Zip Code	27278	Sitescape Category	Townscape	
State Region	Region 4:  Triangle	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	131,255	11,903	23,452	93,669	
2010 Households	50,554	4,596	9,061	38,357	
2010 Group Quarters	11,593	493	124	2,568	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 1079 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	1,079	23.47%	
Working Communities	Blue-collar, Working Families	1,038	22.58%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,019	22.17%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 864 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	864	18.8%	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	816	17.75%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	527	11.47%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	36,147	71.5%	3,149	68.51%	
Religious but NOT Evangelical	8,361	16.54%	764	16.63%	
Spiritual but NOT Evangelical	6,427	12.71%	514	11.19%	
Non-Evangelical but NOT Interested	21,412	42.35%	1,883	40.97%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	2,710	5%	272	6%	
Inactive Evangelical HHlds	11,697	23%	1,176	26%	
# New Churches Needed	5	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	3,972	86%	
Family Restaurants/Steak Houses-Visit Any	3,837	83%	
Home Personal Computer-HH Own	3,595	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,331	72%	
Ailments Last Yr-Any Ailment	3,133	68%	
Listening To Music	3,113	68%	
Movies-Attended Movie In Last 6 Months	3,087	67%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)