REACHING CHAPEL HILL, ORANGE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1306 Willow Dr	GIS Latitude	35.927670	
Subdivision		GIS Longitude	-79.015630	
Zip Code	27517	Sitescape Category	Suburbscape	
State Region	Region 4:  Triangle	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	131,255	13,954	44,024	138,897	
2010 Households	50,554	6,233	15,424	56,252	
2010 Group Quarters	11,593	351	10,390	3,468	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 2713 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	2,713	43.52%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,303	36.94%	
Mainstay Communities	Established, Diverse Households	850	13.63%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Professional Urbanites segment. Approximately 776 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Professional Urbanites
(72.30% unreached)	An upper-middle-class retirement oasis in the metropolitan sprawl containing very active empty nesting couples and older singles 	776	12.45%	
Status Conscious Consumers
(70.14% unreached)	Middle-aged Baby Boomer households living in suburban neighborhoods within a manageable commute to well-paying city jobs	725	11.63%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	649	10.41%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	36,147	71.5%	4,661	74.78%	
Religious but NOT Evangelical	8,361	16.54%	1,126	18.07%	
Spiritual but NOT Evangelical	6,427	12.71%	862	13.82%	
Non-Evangelical but NOT Interested	21,412	42.35%	2,673	42.88%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	2,710	5%	1,054	5%	
Inactive Evangelical HHlds	11,697	23%	4,549	21%	
# New Churches Needed	5	7	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	5,144	83%	
Family Restaurants/Steak Houses-Visit Any	5,105	82%	
Fast Food/Drive-In Restaurant-Visit Any	4,965	80%	
Movies-Attended Movie In Last 6 Months	4,659	75%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,656	75%	
Listening To Music	4,414	71%	
HH Uses Computer For Internet/E-mail	4,356	70%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)