REACHING RALEIGH, WAKE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2928-2930 Faversham Pl	GIS Latitude	35.817250	
Subdivision		GIS Longitude	-78.577020	
Zip Code	27604	Sitescape Category	Suburbscape	
State Region	Region 4:  Triangle	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	929,938	19,074	51,621	263,654	
2010 Households	340,227	7,114	19,726	95,827	
2010 Group Quarters	21,032	174	660	17,789	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 3501 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	3,501	49.2%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,732	24.34%	
Mainstay Communities	Established, Diverse Households	820	11.52%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the 2nd Generation Success segment. Approximately 668 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
2nd Generation Success
(73.84% unreached)	Upper-middle-class and large multi-ethnic households working in white and blue-collar jobs within metro fringe communities	668	9.39%	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	664	9.33%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	370	5.2%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	241,999	71.13%	4,984	70.07%	
Religious but NOT Evangelical	59,956	17.62%	1,418	19.93%	
Spiritual but NOT Evangelical	40,864	12.01%	689	9.69%	
Non-Evangelical but NOT Interested	141,348	41.55%	2,878	40.46%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	36,953	11%	3,003	11%	
Inactive Evangelical HHlds	61,276	18%	4,980	19%	
# New Churches Needed	10	7	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,096	86%	
Family Restaurants/Steak Houses-Visit Any	5,900	83%	
Home Personal Computer-HH Own	5,706	80%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,131	72%	
Movies-Attended Movie In Last 6 Months	5,033	71%	
Listening To Music	4,926	69%	
Important To Respect Customs And Beliefs	4,682	66%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)