REACHING HOLLY SPRINGS, WAKE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	5029 Parkmore Dr	GIS Latitude	35.630470	
Subdivision		GIS Longitude	-78.818420	
Zip Code	27540	Sitescape Category	Suburbscape	
State Region	Region 4:  Triangle	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	929,938	5,873	24,788	70,835	
2010 Households	340,227	2,055	8,363	24,096	
2010 Group Quarters	21,032	0	67	256	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 1120 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	1,120	54.47%	
Mainstay Communities	Established, Diverse Households	491	23.88%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	253	12.31%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the New Suburbia Fam. segment. Approximately 627 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
New Suburbia Fam.
(67.50% unreached)	Young, affluent working couples with pre-school children concentrated in fast-growing, metro fringe communities	627	30.51%	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	456	22.19%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	248	12.07%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	241,999	71.13%	1,412	68.69%	
Religious but NOT Evangelical	59,956	17.62%	349	16.98%	
Spiritual but NOT Evangelical	40,864	12.01%	245	11.93%	
Non-Evangelical but NOT Interested	141,348	41.55%	818	39.79%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	36,953	11%	1,244	12%	
Inactive Evangelical HHlds	61,276	18%	2,063	20%	
# New Churches Needed	10	3	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,810	88%	
Family Restaurants/Steak Houses-Visit Any	1,799	88%	
Home Personal Computer-HH Own	1,760	86%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,536	75%	
Movies-Attended Movie In Last 6 Months	1,525	74%	
HH Uses Computer For Internet/E-mail	1,495	73%	
Important To Respect Customs And Beliefs	1,481	72%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)