REACHING CARY, WAKE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	257 Maynard Summit Way	GIS Latitude	35.784440	
Subdivision		GIS Longitude	-78.762760	
Zip Code	27511	Sitescape Category	Suburbscape	
State Region	Region 4:  Triangle	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	929,938	20,796	55,462	240,169	
2010 Households	340,227	8,055	22,157	87,697	
2010 Group Quarters	21,032	175	218	13,529	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 3264 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	3,264	40.52%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,286	28.38%	
Working Communities	Blue-collar, Working Families	1,534	19.04%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Aspiring Hispania segment. Approximately 841 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Aspiring Hispania
(67.25% unreached)	Young, married and single Hispanic households earning lower-middle-class incomes and living in urban gateway communities 	841	10.44%	
Southern Blues
(70.45% unreached)	Racially mixed, young and lower-middle-class singles and couples living in older, garden style apartments in satellite cities throughout the South 	765	9.5%	
Young Cosmopolitans
(78.30% unreached)	Residents are young, single, college educated and earning upper-middle-class incomes as white-collar professionals, managers and executives living in luxury apartments and condos in fast growing cities 	752	9.34%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	241,999	71.13%	5,661	70.28%	
Religious but NOT Evangelical	59,956	17.62%	1,244	15.45%	
Spiritual but NOT Evangelical	40,864	12.01%	906	11.25%	
Non-Evangelical but NOT Interested	141,348	41.55%	3,511	43.59%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	36,953	11%	3,233	11%	
Inactive Evangelical HHlds	61,276	18%	5,362	18%	
# New Churches Needed	10	6	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,866	85%	
Family Restaurants/Steak Houses-Visit Any	6,652	83%	
Home Personal Computer-HH Own	6,559	81%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,888	73%	
Movies-Attended Movie In Last 6 Months	5,845	73%	
Listening To Music	5,505	68%	
HH Uses Computer For Internet/E-mail	5,275	65%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)