REACHING CARY, WAKE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	401 Edinburgh Dr	GIS Latitude	35.746290	
Subdivision		GIS Longitude	-78.803780	
Zip Code	27511	Sitescape Category	Suburbscape	
State Region	Region 4:  Triangle	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	929,938	14,970	55,808	188,581	
2010 Households	340,227	5,441	19,320	69,604	
2010 Group Quarters	21,032	14	527	209	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 4828 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	4,828	88.72%	
Mainstay Communities	Established, Diverse Households	449	8.25%	
Working Communities	Blue-collar, Working Families	115	2.11%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the New Suburbia Fam. segment. Approximately 822 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
New Suburbia Fam.
(67.50% unreached)	Young, affluent working couples with pre-school children concentrated in fast-growing, metro fringe communities	822	15.11%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	515	9.47%	
Enterprising Couples
(67.10% unreached)	A collection of married couples with children and childless duos living in upper-middle-class commuter communities	471	8.66%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	241,999	71.13%	3,794	69.72%	
Religious but NOT Evangelical	59,956	17.62%	832	15.29%	
Spiritual but NOT Evangelical	40,864	12.01%	689	12.66%	
Non-Evangelical but NOT Interested	141,348	41.55%	2,273	41.77%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	36,953	11%	2,744	11%	
Inactive Evangelical HHlds	61,276	18%	4,551	18%	
# New Churches Needed	10	7	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	4,879	90%	
Family Restaurants/Steak Houses-Visit Any	4,825	89%	
Fast Food/Drive-In Restaurant-Visit Any	4,615	85%	
HH Uses Computer For Internet/E-mail	4,312	79%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,243	78%	
Important To Respect Customs And Beliefs	4,164	77%	
Movies-Attended Movie In Last 6 Months	4,164	77%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)