REACHING CARY, WAKE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	107 Innisbrook Ct	GIS Latitude	35.797790	
Subdivision		GIS Longitude	-78.820310	
Zip Code	27513	Sitescape Category	Suburbscape	
State Region	Region 4:  Triangle	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	929,938	19,032	68,673	145,948	
2010 Households	340,227	7,008	25,139	53,766	
2010 Group Quarters	21,032	0	290	634	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 5714 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	5,714	81.56%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,270	18.13%	
Mainstay Communities	Established, Diverse Households	22	0.31%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Status Conscious Consumers segment. Approximately 946 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Status Conscious Consumers
(70.14% unreached)	Middle-aged Baby Boomer households living in suburban neighborhoods within a manageable commute to well-paying city jobs	946	13.5%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	380	5.42%	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	369	5.27%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	241,999	71.13%	5,005	71.42%	
Religious but NOT Evangelical	59,956	17.62%	1,070	15.27%	
Spiritual but NOT Evangelical	40,864	12.01%	983	14.02%	
Non-Evangelical but NOT Interested	141,348	41.55%	2,952	42.12%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	36,953	11%	3,484	11%	
Inactive Evangelical HHlds	61,276	18%	5,777	18%	
# New Churches Needed	10	10	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	6,297	90%	
Family Restaurants/Steak Houses-Visit Any	6,097	87%	
Fast Food/Drive-In Restaurant-Visit Any	5,925	85%	
HH Uses Computer For Internet/E-mail	5,648	81%	
Movies-Attended Movie In Last 6 Months	5,481	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,419	77%	
Important To Respect Customs And Beliefs	5,366	77%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)