REACHING RALEIGH, WAKE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	7401 Haymarket Ln	GIS Latitude	35.884900	
Subdivision		GIS Longitude	-78.611850	
Zip Code	27615	Sitescape Category	Suburbscape	
State Region	Region 4:  Triangle	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	929,938	19,280	50,476	242,943	
2010 Households	340,227	7,313	20,076	94,880	
2010 Group Quarters	21,032	180	34	2,690	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 5789 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	5,789	79.16%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,233	16.86%	
Mainstay Communities	Established, Diverse Households	279	3.82%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Enterprising Couples segment. Approximately 899 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Enterprising Couples
(67.10% unreached)	A collection of married couples with children and childless duos living in upper-middle-class commuter communities	899	12.29%	
Stable Careers
(72.13% unreached)	Young and ethnically diverse singles residing in low- and high-rise apartment buildings and living comfortable lifestyles in big-city metropolitan areas  	591	8.08%	
Dream Weavers
(71.55% unreached)	Well-off families with school age children, living an affluent, suburban version of the American Dream 	560	7.66%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	241,999	71.13%	5,207	71.21%	
Religious but NOT Evangelical	59,956	17.62%	1,156	15.81%	
Spiritual but NOT Evangelical	40,864	12.01%	926	12.66%	
Non-Evangelical but NOT Interested	141,348	41.55%	3,125	42.74%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	36,953	11%	2,995	11%	
Inactive Evangelical HHlds	61,276	18%	4,967	18%	
# New Churches Needed	10	4	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	6,395	87%	
Family Restaurants/Steak Houses-Visit Any	6,206	85%	
Fast Food/Drive-In Restaurant-Visit Any	6,114	84%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,540	76%	
Movies-Attended Movie In Last 6 Months	5,495	75%	
HH Uses Computer For Internet/E-mail	5,487	75%	
Important To Respect Customs And Beliefs	5,309	73%	

This mission site is located in the Region 4:  Triangle of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)