REACHING LEXINGTON, DAVIDSON, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	31-46 Trailer Dr	GIS Latitude	35.814910	
Subdivision		GIS Longitude	-80.270700	
Zip Code	27292	Sitescape Category	Townscape	
State Region	Region 5:  Piedmont Triad	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	159,850	23,868	29,930	30,009	
2010 Households	63,755	9,665	11,892	11,994	
2010 Group Quarters	2,081	916	365	229	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 3603 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	3,603	37.27%	
Urban Communities	High Density, Inner-city Neighborhoods	2,888	29.88%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,231	12.74%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Blues segment. Approximately 505 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Blues
(64.35% unreached)	Young Hispanic families, singles, and single parents living in urban areas working in low paying, entry-level blue-collar and service jobs 	505	5.23%	
Getting By
(76.15% unreached)	Very low income minority single and single-parent households located in dense neighborhoods of small cities 	440	4.55%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	410	4.24%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	41,465	65.04%	6,635	68.65%	
Religious but NOT Evangelical	9,593	15.05%	1,965	20.33%	
Spiritual but NOT Evangelical	6,608	10.36%	793	8.21%	
Non-Evangelical but NOT Interested	25,466	39.94%	3,985	41.23%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	6,289	10%	855	9%	
Inactive Evangelical HHlds	16,001	25%	2,176	23%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	8,413	87%	
Family Restaurants/Steak Houses-Visit Any	7,566	78%	
Home Personal Computer-HH Own	6,862	71%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	6,703	69%	
Ailments Last Yr-Any Ailment	6,508	67%	
Listening To Music	6,331	66%	
Movies-Attended Movie In Last 6 Months	6,178	64%	

This mission site is located in the Region 5:  Piedmont Triad of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)