REACHING RURAL HALL, FORSYTH, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	7000-7098 State Highway 66	GIS Latitude	36.224090	
Subdivision		GIS Longitude	-80.286390	
Zip Code	27045	Sitescape Category	Townscape	
State Region	Region 5:  Piedmont Triad	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	365,471	12,575	81,599	103,754	
2010 Households	140,935	5,001	30,866	40,083	
2010 Group Quarters	11,162	176	4,227	4,194	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 1497 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	1,497	29.93%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,474	29.47%	
Upscale Communities	Affluent, White-collar Families	985	19.69%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Commuter Fam. segment. Approximately 946 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	946	18.92%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	554	11.08%	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	336	6.72%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	98,516	69.9%	3,453	69.05%	
Religious but NOT Evangelical	27,887	19.79%	880	17.59%	
Spiritual but NOT Evangelical	13,445	9.54%	540	10.79%	
Non-Evangelical but NOT Interested	57,646	40.9%	2,034	40.67%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	22,607	16%	825	17%	
Inactive Evangelical HHlds	19,812	14%	723	14%	
# New Churches Needed	4	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	4,288	86%	
Family Restaurants/Steak Houses-Visit Any	4,112	82%	
Home Personal Computer-HH Own	3,875	77%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,622	72%	
Listening To Music	3,368	67%	
Movies-Attended Movie In Last 6 Months	3,353	67%	
Ailments Last Yr-Any Ailment	3,338	67%	

This mission site is located in the Region 5:  Piedmont Triad of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)