REACHING WINSTON SALEM, FORSYTH, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	101-199 Monroe St NW	GIS Latitude	36.089390	
Subdivision		GIS Longitude	-80.321810	
Zip Code	27104	Sitescape Category	Suburbscape	
State Region	Region 5:  Piedmont Triad	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	365,471	18,607	40,298	178,740	
2010 Households	140,935	8,373	17,452	66,439	
2010 Group Quarters	11,162	90	665	9,167	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 2726 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	2,726	32.56%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,592	30.96%	
Mainstay Communities	Established, Diverse Households	1,416	16.91%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Young Cosmopolitans segment. Approximately 992 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Young Cosmopolitans
(78.30% unreached)	Residents are young, single, college educated and earning upper-middle-class incomes as white-collar professionals, managers and executives living in luxury apartments and condos in fast growing cities 	992	11.85%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	542	6.47%	
Status Conscious Consumers
(70.14% unreached)	Middle-aged Baby Boomer households living in suburban neighborhoods within a manageable commute to well-paying city jobs	542	6.47%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	98,516	69.9%	5,981	71.43%	
Religious but NOT Evangelical	27,887	19.79%	1,410	16.84%	
Spiritual but NOT Evangelical	13,445	9.54%	1,040	12.42%	
Non-Evangelical but NOT Interested	57,646	40.9%	3,535	42.22%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	22,607	16%	3,985	15%	
Inactive Evangelical HHlds	19,812	14%	3,493	14%	
# New Churches Needed	4	4	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	6,968	83%	
Fast Food/Drive-In Restaurant-Visit Any	6,958	83%	
Home Personal Computer-HH Own	6,800	81%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	6,226	74%	
Movies-Attended Movie In Last 6 Months	5,994	72%	
Listening To Music	5,822	70%	
Important To Respect Customs And Beliefs	5,658	68%	

This mission site is located in the Region 5:  Piedmont Triad of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)