REACHING GREENSBORO, GUILFORD, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1300 Joyce St	GIS Latitude	36.092380	
Subdivision		GIS Longitude	-79.760870	
Zip Code	27405	Sitescape Category	Suburbscape	
State Region	Region 5:  Piedmont Triad	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	488,074	21,558	46,590	163,944	
2010 Households	194,637	7,962	18,743	66,512	
2010 Group Quarters	16,209	1,892	4,286	6,129	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 4998 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	4,998	62.77%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,047	25.71%	
Working Communities	Blue-collar, Working Families	829	10.41%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Getting By segment. Approximately 707 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Getting By
(76.15% unreached)	Very low income minority single and single-parent households located in dense neighborhoods of small cities 	707	8.88%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	618	7.76%	
New Generation Activists
(67.34% unreached)	Less educated, young, low income minority singles and single-parent families concentrated in the nation's inner cities 	185	2.32%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	136,556	70.16%	5,652	70.98%	
Religious but NOT Evangelical	39,383	20.23%	2,247	28.22%	
Spiritual but NOT Evangelical	18,879	9.7%	360	4.52%	
Non-Evangelical but NOT Interested	78,865	40.52%	3,161	39.7%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	25,491	13%	3,267	12%	
Inactive Evangelical HHlds	32,590	17%	4,177	16%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,711	84%	
Family Restaurants/Steak Houses-Visit Any	5,733	72%	
Listening To Music	5,332	67%	
Movies-Attended Movie In Last 6 Months	5,219	66%	
Ailments Last Yr-Any Ailment	5,177	65%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,144	65%	
Home Personal Computer-HH Own	4,983	63%	

This mission site is located in the Region 5:  Piedmont Triad of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)