REACHING GREENSBORO, GUILFORD, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1936-1998 Efland Dr	GIS Latitude	36.107680	
Subdivision		GIS Longitude	-79.816410	
Zip Code	27408	Sitescape Category	Suburbscape	
State Region	Region 5:  Piedmont Triad	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	488,074	16,013	60,619	194,017	
2010 Households	194,637	7,190	25,729	77,740	
2010 Group Quarters	16,209	22	5,286	8,024	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 4121 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	4,121	57.31%	
Working Communities	Blue-collar, Working Families	1,234	17.16%	
Mainstay Communities	Established, Diverse Households	1,026	14.27%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Small Town Success segment. Approximately 922 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	922	12.82%	
Dream Weavers
(71.55% unreached)	Well-off families with school age children, living an affluent, suburban version of the American Dream 	610	8.48%	
Professional Urbanites
(72.30% unreached)	An upper-middle-class retirement oasis in the metropolitan sprawl containing very active empty nesting couples and older singles 	596	8.29%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	136,556	70.16%	5,064	70.43%	
Religious but NOT Evangelical	39,383	20.23%	1,260	17.53%	
Spiritual but NOT Evangelical	18,879	9.7%	827	11.5%	
Non-Evangelical but NOT Interested	78,865	40.52%	2,977	41.4%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	25,491	13%	4,105	12%	
Inactive Evangelical HHlds	32,590	17%	5,248	16%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	6,119	85%	
Fast Food/Drive-In Restaurant-Visit Any	5,999	83%	
Home Personal Computer-HH Own	5,968	83%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,425	75%	
Movies-Attended Movie In Last 6 Months	5,022	70%	
Listening To Music	5,011	70%	
HH Uses Computer For Internet/E-mail	4,980	69%	

This mission site is located in the Region 5:  Piedmont Triad of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)