REACHING GREENSBORO, GUILFORD, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	400 Burlingate Dr	GIS Latitude	36.075260	
Subdivision		GIS Longitude	-79.864130	
Zip Code	27407	Sitescape Category	Suburbscape	
State Region	Region 5:  Piedmont Triad	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	488,074	20,764	56,070	204,697	
2010 Households	194,637	9,244	23,354	83,031	
2010 Group Quarters	16,209	750	3,336	9,073	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 2666 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	2,666	28.84%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,463	26.65%	
Urban Communities	High Density, Inner-city Neighborhoods	2,175	23.53%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Af. Amer. Neighborhoods segment. Approximately 977 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	977	10.57%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	749	8.1%	
Struggling city Centers
(67.80% unreached)	Young, single and single-parent minority renters living in very low-income city neighborhoods throughout the South  	492	5.32%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	136,556	70.16%	6,603	71.43%	
Religious but NOT Evangelical	39,383	20.23%	1,893	20.48%	
Spiritual but NOT Evangelical	18,879	9.7%	952	10.29%	
Non-Evangelical but NOT Interested	78,865	40.52%	3,785	40.95%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	25,491	13%	4,131	13%	
Inactive Evangelical HHlds	32,590	17%	5,282	16%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	7,776	84%	
Family Restaurants/Steak Houses-Visit Any	7,400	80%	
Home Personal Computer-HH Own	7,035	76%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	6,650	72%	
Listening To Music	6,563	71%	
Movies-Attended Movie In Last 6 Months	6,458	70%	
Ailments Last Yr-Any Ailment	6,155	67%	

This mission site is located in the Region 5:  Piedmont Triad of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)