REACHING PLEASANT GARDEN, GUILFORD, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	Ebinport Rd	GIS Latitude	35.941020	
Subdivision		GIS Longitude	-79.718030	
Zip Code	27313	Sitescape Category	Townscape	
State Region	Region 5:  Piedmont Triad	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	488,074	6,106	39,855	88,343	
2010 Households	194,637	2,327	15,607	33,612	
2010 Group Quarters	16,209	0	83	5,243	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 1408 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	1,408	60.56%	
Mainstay Communities	Established, Diverse Households	554	23.83%	
Working Communities	Blue-collar, Working Families	171	7.35%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Prime Middle America segment. Approximately 284 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	284	12.2%	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	237	10.18%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	186	7.99%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	136,556	70.16%	1,539	66.15%	
Religious but NOT Evangelical	39,383	20.23%	347	14.91%	
Spiritual but NOT Evangelical	18,879	9.7%	256	10.99%	
Non-Evangelical but NOT Interested	78,865	40.52%	937	40.25%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	25,491	13%	345	15%	
Inactive Evangelical HHlds	32,590	17%	441	19%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	2,016	87%	
Family Restaurants/Steak Houses-Visit Any	2,011	86%	
Home Personal Computer-HH Own	1,953	84%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,759	76%	
HH Uses Computer For Internet/E-mail	1,641	71%	
Listening To Music	1,633	70%	
Ailments Last Yr-Any Ailment	1,592	68%	

This mission site is located in the Region 5:  Piedmont Triad of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)