REACHING ASHEBORO, RANDOLPH, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1625 Thornsdale Dr	GIS Latitude	35.741730	
Subdivision		GIS Longitude	-79.809640	
Zip Code	27203	Sitescape Category	Townscape	
State Region	Region 5:  Piedmont Triad	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	143,566	21,996	34,515	26,262	
2010 Households	55,429	8,550	13,589	9,798	
2010 Group Quarters	1,450	544	596	42	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 3999 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	3,999	46.77%	
Urban Communities	High Density, Inner-city Neighborhoods	1,722	20.14%	
Mainstay Communities	Established, Diverse Households	1,143	13.37%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Latino Nuevo segment. Approximately 594 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Latino Nuevo
(67.98% unreached)	Primarily young, un-educated, but large-family Hispanic households concentrated in the barrios of border states like Texas and California earning very low incomes as laborers and service workers  	594	6.95%	
Urban Blues
(64.35% unreached)	Young Hispanic families, singles, and single parents living in urban areas working in low paying, entry-level blue-collar and service jobs 	476	5.57%	
Struggling city Centers
(67.80% unreached)	Young, single and single-parent minority renters living in very low-income city neighborhoods throughout the South  	469	5.49%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	35,678	64.37%	5,784	67.65%	
Religious but NOT Evangelical	7,605	13.72%	1,395	16.32%	
Spiritual but NOT Evangelical	6,051	10.92%	853	9.97%	
Non-Evangelical but NOT Interested	22,059	39.8%	3,563	41.67%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	5,573	10%	781	9%	
Inactive Evangelical HHlds	14,178	26%	1,986	23%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	7,340	86%	
Family Restaurants/Steak Houses-Visit Any	6,815	80%	
Home Personal Computer-HH Own	6,172	72%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,984	70%	
Ailments Last Yr-Any Ailment	5,659	66%	
Listening To Music	5,529	65%	
Like To Have Circle Of Close Friends	5,304	62%	

This mission site is located in the Region 5:  Piedmont Triad of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)