REACHING REIDSVILLE, ROCKINGHAM, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	35 Circle Dr	GIS Latitude	36.367900	
Subdivision		GIS Longitude	-79.672590	
Zip Code	27320	Sitescape Category	Townscape	
State Region	Region 5:  Piedmont Triad	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	92,355	15,932	15,269	17,893	
2010 Households	38,312	6,827	6,093	7,291	
2010 Group Quarters	1,308	489	173	275	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 2184 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	2,184	32%	
Working Communities	Blue-collar, Working Families	1,710	25.05%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,250	18.31%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 973 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	973	14.25%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	654	9.58%	
Grass-Roots Living
(69.62% unreached)	Less educated, racially diverse mix of middle-aged couples, families and singles living in lower-middle-class rural villages and aging industrial towns throughout the Midwest and South 	472	6.91%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	25,171	65.7%	4,653	68.16%	
Religious but NOT Evangelical	6,387	16.67%	1,474	21.59%	
Spiritual but NOT Evangelical	3,632	9.48%	479	7.02%	
Non-Evangelical but NOT Interested	15,304	39.95%	2,797	40.97%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	5,767	15%	954	14%	
Inactive Evangelical HHlds	7,373	19%	1,219	18%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	5,987	88%	
Family Restaurants/Steak Houses-Visit Any	5,422	79%	
Home Personal Computer-HH Own	4,843	71%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,740	69%	
Ailments Last Yr-Any Ailment	4,628	68%	
Listening To Music	4,470	65%	
Movies-Attended Movie In Last 6 Months	4,397	64%	

This mission site is located in the Region 5:  Piedmont Triad of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)