REACHING SALISBURY, ROWAN, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	310 Waters Rd	GIS Latitude	35.651560	
Subdivision		GIS Longitude	-80.356970	
Zip Code	28146	Sitescape Category	Townscape	
State Region	Region 5:  Piedmont Triad	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	142,526	4,152	41,234	44,699	
2010 Households	53,894	1,623	16,217	16,968	
2010 Group Quarters	4,781	3	1,038	2,758	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 464 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	464	28.57%	
Mainstay Communities	Established, Diverse Households	444	27.34%	
Upscale Communities	Affluent, White-collar Families	434	26.72%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Commuter Fam. segment. Approximately 315 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	315	19.41%	
Hinterland Fam.
(41.08% unreached)	Blue-collar, middle-aged families and couples settled in isolated towns and villages throughout the South 	243	14.97%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	220	13.56%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	35,687	66.22%	1,035	63.77%	
Religious but NOT Evangelical	8,595	15.95%	217	13.34%	
Spiritual but NOT Evangelical	5,786	10.74%	182	11.2%	
Non-Evangelical but NOT Interested	21,465	39.83%	638	39.29%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	6,849	13%	222	14%	
Inactive Evangelical HHlds	11,358	21%	367	23%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,420	87%	
Family Restaurants/Steak Houses-Visit Any	1,395	86%	
Home Personal Computer-HH Own	1,273	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,223	75%	
Ailments Last Yr-Any Ailment	1,109	68%	
Listening To Music	1,100	68%	
Like To Have Circle Of Close Friends	1,086	67%	

This mission site is located in the Region 5:  Piedmont Triad of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)