REACHING ROCKWELL, ROWAN, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	800-898 U.S. 52	GIS Latitude	35.557620	
Subdivision		GIS Longitude	-80.414260	
Zip Code	28138	Sitescape Category	Townscape	
State Region	Region 5:  Piedmont Triad	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	142,526	10,543	25,362	52,734	
2010 Households	53,894	3,920	9,831	19,296	
2010 Group Quarters	4,781	142	184	4,254	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 1585 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	1,585	40.42%	
Working Communities	Blue-collar, Working Families	1,218	31.06%	
Country Communities	Rural, Agri. & Mining Families	702	17.9%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Rural Southern Living segment. Approximately 443 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Rural Southern Living
(58.60% unreached)	Low income, blue-collar couples and families scattered in sparsely settled mobile home communities across the South	443	11.3%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	211	5.38%	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	103	2.63%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	35,687	66.22%	2,539	64.77%	
Religious but NOT Evangelical	8,595	15.95%	485	12.37%	
Spiritual but NOT Evangelical	5,786	10.74%	491	12.52%	
Non-Evangelical but NOT Interested	21,465	39.83%	1,564	39.91%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	6,849	13%	520	13%	
Inactive Evangelical HHlds	11,358	21%	862	22%	
# New Churches Needed	0	2	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	3,463	88%	
Family Restaurants/Steak Houses-Visit Any	3,355	86%	
Home Personal Computer-HH Own	3,238	83%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	2,965	76%	
Listening To Music	2,713	69%	
Ailments Last Yr-Any Ailment	2,712	69%	
Like To Have Circle Of Close Friends	2,652	68%	

This mission site is located in the Region 5:  Piedmont Triad of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)