REACHING KING, STOKES, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	400-418 Cedardale Dr	GIS Latitude	36.312240	
Subdivision		GIS Longitude	-80.349670	
Zip Code	27021	Sitescape Category	Townscape	
State Region	Region 5:  Piedmont Triad	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	46,210	11,218	19,712	30,383	
2010 Households	18,070	4,244	7,789	11,983	
2010 Group Quarters	639	244	82	225	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 1931 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	1,931	45.5%	
Country Communities	Rural, Agri. & Mining Families	1,223	28.82%	
Upscale Communities	Affluent, White-collar Families	627	14.77%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Prime Middle America segment. Approximately 760 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	760	17.91%	
Industrious Country Living
(67.97% unreached)	High school educated, upper-middle-class hard-working couples and families found in industrial remote towns and villages across the country 	688	16.21%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	386	9.1%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	10,875	60.18%	2,771	65.29%	
Religious but NOT Evangelical	1,964	10.87%	472	11.12%	
Spiritual but NOT Evangelical	1,909	10.57%	592	13.95%	
Non-Evangelical but NOT Interested	7,004	38.76%	1,707	40.21%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	2,932	16%	600	14%	
Inactive Evangelical HHlds	4,263	24%	873	21%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	3,757	89%	
Family Restaurants/Steak Houses-Visit Any	3,680	87%	
Home Personal Computer-HH Own	3,462	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,274	77%	
Listening To Music	2,978	70%	
Ailments Last Yr-Any Ailment	2,920	69%	
Like To Have Circle Of Close Friends	2,916	69%	

This mission site is located in the Region 5:  Piedmont Triad of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)