REACHING KANNAPOLIS, CABARRUS, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	424 Sycamore Ave	GIS Latitude	35.492840	
Subdivision		GIS Longitude	-80.633140	
Zip Code	28081	Sitescape Category	Townscape	
State Region	Region 6:  Central Piedmont	Sitescape Group	Medium Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	176,963	42,064	68,682	75,517	
2010 Households	65,723	16,757	25,707	27,656	
2010 Group Quarters	1,820	334	1,248	327	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 9493 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	9,493	56.65%	
Mainstay Communities	Established, Diverse Households	2,572	15.35%	
Upscale Communities	Affluent, White-collar Families	1,466	8.75%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Commuter Fam. segment. Approximately 982 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	982	5.86%	
Struggling city Centers
(67.80% unreached)	Young, single and single-parent minority renters living in very low-income city neighborhoods throughout the South  	868	5.18%	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	838	5%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	44,534	67.76%	11,350	67.73%	
Religious but NOT Evangelical	10,608	16.14%	2,862	17.08%	
Spiritual but NOT Evangelical	7,418	11.29%	1,700	10.14%	
Non-Evangelical but NOT Interested	26,613	40.49%	6,837	40.8%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	11,957	18%	3,051	18%	
Inactive Evangelical HHlds	9,232	14%	2,356	14%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	14,633	87%	
Family Restaurants/Steak Houses-Visit Any	13,876	83%	
Home Personal Computer-HH Own	12,894	77%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	12,097	72%	
Ailments Last Yr-Any Ailment	11,423	68%	
Listening To Music	11,102	66%	
Like To Have Circle Of Close Friends	10,797	64%	

This mission site is located in the Region 6:  Central Piedmont of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)