REACHING MOUNT PLEASANT, CABARRUS, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	516 Dutch Rd	GIS Latitude	35.408660	
Subdivision		GIS Longitude	-80.405210	
Zip Code	28124	Sitescape Category	Townscape	
State Region	Region 6:  Central Piedmont	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	176,963	4,054	13,021	37,631	
2010 Households	65,723	1,426	4,762	14,025	
2010 Group Quarters	1,820	206	22	849	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 599 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	599	42.04%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	274	19.23%	
Upscale Communities	Affluent, White-collar Families	220	15.44%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Family Convenience segment. Approximately 369 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	369	25.88%	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	223	15.64%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	221	15.5%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	44,534	67.76%	952	66.78%	
Religious but NOT Evangelical	10,608	16.14%	206	14.43%	
Spiritual but NOT Evangelical	7,418	11.29%	174	12.19%	
Non-Evangelical but NOT Interested	26,613	40.49%	573	40.15%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	11,957	18%	267	19%	
Inactive Evangelical HHlds	9,232	14%	206	14%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,268	89%	
Family Restaurants/Steak Houses-Visit Any	1,230	86%	
Home Personal Computer-HH Own	1,170	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,072	75%	
Ailments Last Yr-Any Ailment	986	69%	
Listening To Music	974	68%	
Like To Have Circle Of Close Friends	966	68%	

This mission site is located in the Region 6:  Central Piedmont of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)