REACHING CHARLOTTE, MECKLENBURG, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	3016 Edsel Pl	GIS Latitude	35.227410	
Subdivision		GIS Longitude	-80.769270	
Zip Code	28205	Sitescape Category	Suburbscape	
State Region	Region 6:  Central Piedmont	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	937,663	31,810	76,071	301,538	
2010 Households	366,792	11,896	31,682	122,315	
2010 Group Quarters	18,010	1,164	894	10,095	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 4075 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	4,075	34.25%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	3,894	32.73%	
Working Communities	Blue-collar, Working Families	3,249	27.31%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Diversity segment. Approximately 582 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Diversity
(72.03% unreached)	Young and mobile multi-ethnic singles and single-parent families living in inter-city neighborhoods in a mix of rowhouses and high-rise apartment buildings  	582	4.89%	
Stable Careers
(72.13% unreached)	Young and ethnically diverse singles residing in low- and high-rise apartment buildings and living comfortable lifestyles in big-city metropolitan areas  	550	4.62%	
Latino Nuevo
(67.98% unreached)	Primarily young, un-educated, but large-family Hispanic households concentrated in the barrios of border states like Texas and California earning very low incomes as laborers and service workers  	529	4.45%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	261,034	71.17%	8,492	71.39%	
Religious but NOT Evangelical	70,896	19.33%	2,895	24.34%	
Spiritual but NOT Evangelical	39,966	10.9%	830	6.98%	
Non-Evangelical but NOT Interested	150,766	41.1%	4,773	40.12%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	46,416	13%	5,411	12%	
Inactive Evangelical HHlds	59,342	16%	6,917	16%	
# New Churches Needed	35	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	9,884	83%	
Family Restaurants/Steak Houses-Visit Any	8,971	75%	
Home Personal Computer-HH Own	8,051	68%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	7,980	67%	
Listening To Music	7,844	66%	
Movies-Attended Movie In Last 6 Months	7,773	65%	
Ailments Last Yr-Any Ailment	7,633	64%	

This mission site is located in the Region 6:  Central Piedmont of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)