REACHING CHARLOTTE, MECKLENBURG, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	918 Kenyon Ct	GIS Latitude	35.160810	
Subdivision		GIS Longitude	-80.767250	
Zip Code	28211	Sitescape Category	Suburbscape	
State Region	Region 6:  Central Piedmont	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	937,663	19,091	63,991	335,684	
2010 Households	366,792	8,190	27,037	137,068	
2010 Group Quarters	18,010	137	730	6,155	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 4157 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	4,157	50.76%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,426	17.41%	
Urban Communities	High Density, Inner-city Neighborhoods	1,385	16.91%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Stable Careers segment. Approximately 954 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Stable Careers
(72.13% unreached)	Young and ethnically diverse singles residing in low- and high-rise apartment buildings and living comfortable lifestyles in big-city metropolitan areas  	954	11.65%	
Status Conscious Consumers
(70.14% unreached)	Middle-aged Baby Boomer households living in suburban neighborhoods within a manageable commute to well-paying city jobs	602	7.35%	
Moderate Conventionalists
(67.18% unreached)	Highly mobile, middle-class singles and childless couples living in modest homes, semi detached houses and apartments scattered throughout second-tier cities	432	5.27%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	261,034	71.17%	5,753	70.24%	
Religious but NOT Evangelical	70,896	19.33%	1,541	18.81%	
Spiritual but NOT Evangelical	39,966	10.9%	835	10.19%	
Non-Evangelical but NOT Interested	150,766	41.1%	3,378	41.24%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	46,416	13%	4,360	12%	
Inactive Evangelical HHlds	59,342	16%	5,575	16%	
# New Churches Needed	35	9	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,793	83%	
Family Restaurants/Steak Houses-Visit Any	6,676	82%	
Home Personal Computer-HH Own	6,360	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,956	73%	
Listening To Music	5,806	71%	
Movies-Attended Movie In Last 6 Months	5,772	70%	
Ailments Last Yr-Any Ailment	5,405	66%	

This mission site is located in the Region 6:  Central Piedmont of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)